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Celebrating Slime and a Social TV Award
On December 16, 2015, the 4th annual Social TV Awards were handed out in Los Angeles and House Party was honored to be a part of the celebration. Our NICKELODEON KIDS’ CHOICE AWARDS (KCA’s) LIVE...
View ArticleThe RISE Symposium and Future of Retail through David Bowie’s Greatest Hits
Before the NRF’s Big Show kicked off this week, I was honored to a part of the first RISE (Retail Innovation and Shopper Expertise) Symposium, presented by TPN and Toshiba to celebrate “inspirational...
View ArticleMarketing news we’ve been reading…
As marketers, we realize that on top of all your day-to-day responsibilities, the tasks of navigating your email inbox, keeping up with your Twitter feed and monitoring updates from LinkedIn...
View ArticleBlogHer 2015 – Lessons Learned
Last month I had the chance to go to BlogHer ’15 and witness firsthand the intersection of – and interactions between — brands and bloggers. Here at House Party, we work with both. We connect brands...
View ArticleInfluencers vs. advocates, part 2 — why?
“The future belongs to marketers who establish a foundation and process where interested people can market to each other.” – Seth Godin, “Unleashing the Ideavirus” Last week, we kicked off this...
View ArticleSeven hot takeaways from “What’s Hot in Media”
Recently, I had the chance to attend AWNY’s “What’s Hot in Media” event in New York City. The room included a veritable “who’s who” of women at the forefront of advertising in the city that’s the...
View ArticleTake five…with Jared Currier
Regular readers of this blog might know that it’s Jared Currier, House Party’s marketing & analytics director, who typically conducts these “Take five” interviews with members of our team. This...
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In their words…with KING’S HAWAIIAN’S Chad Donvito
During this year’s awards-show season, KING’S HAWAIIAN threw thousands of House Parties around the country to show consumers first-hand why the brand is a perfect companion for any awards-show viewing...
View ArticleTake five…with David Smith
In this latest edition of “Take five,” we’re talking with our VP of research and analytics, David Smith, about the state — and the future — of word-of-mouth measurement here at House Party and in the...
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Three’s a crowd. Ten million’s a party.
This being House Party, we’re always looking for an excuse to celebrate. So I was excited to discover, looking through our historical data the other day, that we recently reached a pretty impressive...
View ArticleNew research shines a light on Millennial advocates
If you’re the sort who likes to keep tabs on what’s happening in the world of marketing, you’ve probably noticed how impossible it’s become to scroll through your Twitter feed or your inbox without...
View ArticleHyper-targeting at scale
Marketers know that targeting is one of the most fundamental dimensions of any advertising strategy or campaign. To maximize the effectiveness of a given marketing channel, brands need to deliver their...
View ArticleInfluencers vs. advocates, part 3 — what?
In recent weeks we’ve been exploring the world of influencers and advocates by outlining who they are and why they matter to marketers. Today we’ll be wrapping up this series by considering what that...
View ArticleHouse Party takes Austin, 2015 edition
Every March, the SXSW Interactive Festival (SXSWi) greets the ever more entangled spheres of marketing and technology with open arms, hungry for those industries’ best, brightest and newest trends....
View ArticleInfluencers vs. advocates, part 2 — why?
“The future belongs to marketers who establish a foundation and process where interested people can market to each other.” – Seth Godin, “Unleashing the Ideavirus” Last week, we kicked off this...
View ArticleInfluencers vs. advocates, part 1 — who?
Here in 2015, few marketers still need to be convinced of the value of word of mouth and earned media. But knowing that consumers should be talking about your brand still leaves a lot of questions on...
View ArticleSeven hot takeaways from “What’s Hot in Media”
Recently, I had the chance to attend AWNY’s “What’s Hot in Media” event in New York City. The room included a veritable “who’s who” of women at the forefront of advertising in the city that’s the...
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In their words…with Mezzetta’s Rajiv Doshi
Hungry? We’re talking today with Mezzetta’s director of digital marketing, Rajiv Doshi, about how the recent Mixing It Up with Mezzetta House Party campaign got thousands of people trying and talking...
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And the award goes to…viewing parties!
It’s no secret that awards-show season is a prime time for brands to get in front of large audiences. The top three awards shows bring in quite impressive viewership numbers: 40 million for the...
View ArticleThe marketing world descends on the Lone Star State
In recent years, Q1 has been punctuated by a marketing pilgrimage to Austin, Texas and the city’s renowned South by Southwest Interactive Festival (SXSWi). We’ve been fortunate in years past to both...
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