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This blog post is all fun and games (and a few statistics)
Toys and games? Fun. Parties? Fun. So it’s really not surprising that our campaigns for toy and game clients have been both plentiful and successful. In fact, we crunched some numbers recently and...
View ArticleTake five…with Steve Miller
Steve Miller is House Party’s VP of Operations, which means it’s up to him to make sure that we continue to function like a well-oiled machine. Let’s see what he has to say about how he keeps House...
View ArticleNew study to reveal the true value of word of mouth
The Word of Mouth Marketing Association (WOMMA) is currently conducting a landmark study, “Return on Word of Mouth,” led by House Party SVP of Research & Analytics (and WOMMA Research Council...
View ArticleThe reviews will not be televised
They will be videotaped, though. Last year, at the same time that we rolled out our Chatterbox™ product, we announced another new feature that got less fanfare but has nonetheless proved an important...
View ArticleHouse Party wins 2014 Social TV Award
Last night, the third annual Social TV Awards were handed out in Los Angeles to such notable winners as Modern Family, Jimmy Fallon and…House Party! Along with our partners at Animal Planet, we’d...
View ArticleIn their words, with Animal Planet’s Sarah McMurdy
This year, to promote the 10th annual Puppy Bowl, Animal Planet partnered with House Party to throw thousands of parties around the country on the day of the game (in what would prove to be an...
View ArticleThe results are in: our mobile app is a hit!
The new House Party mobile app has been available for iOS for a few months now, and we’ve been waiting with bated breath to see proof of its impact. Now that a few campaigns have had time to run their...
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11 impressive WOM and social-marketing stats
Believe it or not, 2014 is more than half over. Before you know it, you’ll be decorating for the holidays and finalizing your 2015 budgets. To take your mind off that, we’ve compiled some of our...
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SXSW 2015: Vote for House Party!
Attendance at the South by Southwest Conference and Festival (SXSW) has grown exponentially over the years; more specifically, the Interactive/Technology portion has really made a name for itself. With...
View ArticleTake five…with Kerry Lyons
Today we’re sitting down with House Party’s SVP of Sales and Marketing, Kerry Lyons, to discuss how her career led her to the world of advocacy marketing and where she believes that world is heading....
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Want your fans to spread the word? Let them eat cake
We’ll admit it: we can be a bit demanding sometimes. After we carefully select the hosts for a House Party campaign from among the brand’s biggest fans and our own community of over a million...
View ArticleThrowback Thursday: Chatterbox edition
Almost exactly a year ago today, we announced on this blog the launch of our second major advocacy program: Chatterbox™. It’s essentially “House Party without the party” — it provides an individual...
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A rolling House Party gathers no moss
Summer may be a relaxing time for some, but parties don’t throw themselves, and these past few months have been busy as ever here at House Party HQ. Below, you’ll find a round-up of some of our key...
View ArticleTake five…with Brian Slattery
For this edition of “Take five” we’re chatting with Brian Slattery, our Community & Social Media Director, about how he’s helped build House Party’s community over the years and what that...
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The next social-marketing revolution
At Social Media Week Chicago yesterday, our CEO, Chris Maher, and Keller Fay Group COO Brad Fay talked with a packed house about “the next social-marketing revolution,” which will be led by the...
View ArticleTake five…with Pam Seiler
Pam Seiler, House Party’s SVP of Sales, has been with the company since the beginning. We’re chatting with her today about what she’s seen in that time, both here at House Party and in the world of...
View ArticleeBev 2014: The medium aids the message
“I don’t always drink beer. But when I do, I prefer DosEquis,” the TV at the airport bar crooned. The beer brand’s “Most Interesting Man in the World” campaign has helped drive a 22% lift in sales...
View ArticleHow MorningStar Farms used WOMM to drive a 6% sales lift — and had fun doing it
Today on the Word of Mouth Marketing Association (WOMMA)’s blog, you’ll find an interview with our SVP of Research & Analytics, Peter Storck, on his upcoming presentation at November’s WOMMA Summit...
View ArticleWho’s receptive to your marketing?
When we present results to our brand partners after their campaigns, we provide a thorough array of outcomes: reach, engagement, branding, and sales, with sub-metrics and sub-sub-metrics therein....
View ArticleTake five…with Steve Kerneklian
This week we’re talking with Steve Kerneklian, who oversees our Creative department and writes much of the copy for our campaign communications. Let’s see what our master wordsmith has to say: You’re...
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